Royce'

I got to taste for the first time this famous chocolate from Japan. My sister brought home two bars of Royce', one milk chocolate variant and one dark chocolate. One bar costs P250. She got these from the Eastwood Mall Royce' store. She also made sure that these chocolates were shipped to the Philippines before the recent nuclear meltdown in Japan.

Royce Milk Chocoloate

Just to give a background on Royce', it was founded in Sapporo, Japan.Royce' chocolate is really outstanding in taste. It has the right sweetness and bitterness. of When you place it in your mouth, you will have to close your eyes and feel its smoothness. The buttery texture of the chocolate feels good to the tongue and you will not be able to resist to have another bite.

"By gradually acquiring better techniques and enriching our experiences, we are dedicated to making real good chocolate of world quality in Hokkaido where the climate and the clean air are suitable for making confectionaries.

The fundamental principle of Royce’ has been and will always be to painstakingly source for high quality ingredients, and to sell its products at prices that customers can afford for daily consumption.

In the course of time, because of increasing demand, Royce’ began taking orders from customers from outside of Hokkaido by telephone. Customers’ names and addresses were recorded and their orders were sent one by one from our factory. That was the beginning of our mail order system.

When we started to bake cookies at a small factory, the smell from the factory tempted and attracted the neighbors. A table was put in front of the factory and cookies were sold. That was the beginning of the direct management stores.

Looking back, the history of Royce’ has been based upon the support of many people.

Royce’ chocolate is enjoyed by many Royce’ chocolate lovers from Hokkaido to other parts of Japan, and now to other countries also.

We will continue to make real good chocolate by observing our fundamental principle, and with our challenging creative spirit."

(www.e-royce.com) 

In the Philippines, there are current five branches:

• Royce' Power Plant Mall
• Royce' Greenbelt 5
• Royce' Trinoma
• Royce' Robinson's Place Manila
• Royce' Eastwood Mall